50 Customer Service Phrases That Build Loyalty (Instead of Destroying It)

The wrong words can make a customer feel dismissed, embarrassed, or defensive.

The right words can make them feel valued, respected, and eager to return.

That’s why we created this quick-reference guide of 50 real-world scenarios across industries like:

  • 🍽 Restaurants & Hospitality
  • 🛍 Retail
  • ✈️ Travel & Airlines
  • 🏥 Healthcare
  • 💻 Customer Support

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    Danny Snow

    Customer Experience Strategist

    Who am I?

    Danny Snow is a customer experience expert as well as a keynote speaker. You can connect with Danny on LinkedIn or email him at danny@snowassociates.com. You can also find additional customer service resources from Danny at https://snowassociates.com/blog.

    What will you learn?

    ✅ Common “Don’t Say / Do Say” examples your employees face every day


    ✅ The psychology behind why these phrases work


    ✅ A ready-to-use training tool you can share with your team today